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Eric Haugen

Founder and Principal


Eric is a seasoned software leader driving innovation in fast-paced, dynamic environments. He has held executive roles as Vice President of Product, Vice President of Customer Success, and Engineering Director and led teams across SaaS, professional services, and government sectors.


With a rare blend of technical depth, business acumen, and people leadership, Eric brings a holistic, organization-wide perspective bridging the product, revenue, and engineering sides of software. This multidisciplinary background enables him to solve complex challenges by connecting insights others might miss.


He has delivered dramatic improvements in product velocity, reducing time-to-impact from months to every 1–2 weeks and slashed time-to-value from over nine months to just three weeks. Eric excels at turning complex technical problems into scalable, actionable solutions through high-performing teams.


As a founder and principal consultant, Eric returns to his consulting roots to help software startups transitioning to growth stage overcome scaling challenges and achieve their revenue goals. 

Eric Haugen

Founder and Principal

Eric is a seasoned software leader driving innovation in fast-paced, dynamic environments. He has held executive roles as Vice President of Product, Vice President of Customer Success, and Engineering Director and led teams across SaaS, professional services, and government sectors.


With a rare blend of technical depth, business acumen, and people leadership, Eric brings a holistic, organization-wide perspective bridging the product, revenue, and engineering sides of software. This multidisciplinary background enables him to solve complex challenges by connecting insights others might miss.


He has delivered dramatic improvements in product velocity, reducing time-to-impact from months to every 1–2 weeks and slashed time-to-value from over nine months to just three weeks. Eric excels at turning complex technical problems into scalable, actionable solutions through high-performing teams.


As a founder and principal consultant, Eric returns to his consulting roots to help software startups transitioning to growth stage overcome scaling challenges and achieve their revenue goals.

What Others Are Saying...

If there were a purple squirrel classification for managers, Eric would have it! Technology is the tool used to obtain business goals, and he marries the two like a trapeze artist with his balancing pole.



Jessy Houle

CEO and Principal Architect


“Eric is a thoughtful leader and has that unique skillset that combines very high emotional intelligence with high technical aptitude. It allows him to break-down very complex problems into smaller, relatable chunks for his team and the rest of the organization.”

Darin Shock

Senior Customer Success Manager

Eric is an exceptional leader and analytical thinker… What sets Eric apart is how deeply he values people. He treats colleagues as human beings, not just roles or resources, fostering an environment of respect, professional courtesy, and authentic relationships.

Elaine Andersen

Senior Principal Product Manager


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