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The Product Velocity & Impact Model™

The Product Velocty & Impact Model™ unifies product strategy, revenue enablement, and operational execution to accelerate client and revenue impact.


By ensuring the the 4 product velocity and impact pillars, the model directly converts product vision into revenue impact.

The 4 Product Velocity & Impact Pillars

Product vision isn't just the compass for product features. It's the North Star for the entire company.

From subscription models to how product teams are organized, the best outcomes come from company-wide alignment to the product vision.

Releasing high-impact features isn't a guessing game.

A robust set of impact models along with feature-level metrics can deliver confidence that what you're building will convert into happy customers and revenue for you.

Customers don't care how you're internally organized.

Implementing shared outcomes across departments ensures your teams are working together to deliver what matters most.

Teams aren't individuals working on individual tasks under a common banner called a team.

High-performing teams are more than the sum of their parts and are essential for delivering high-impact features at velocity.

Product Vision Alignment

Product strategy isn't just about the vision, it's also about how the entire company aligns to it. This includes how subscriptions are packaged and sold and how your product teams are organized. The best outcomes are delivered when the internal organization of the company aligns with the vision instead of fighting against it.

Revenue Impact Predictability

Releasing high-impact features isn't a guessing game. A robust set of impact models along with feature-level metrics to track progress can deliver confidence that what you're building and delivering will convert into happy customers and revenue for you.


Cross-Department Accountability

The problem with problems is that they don't care about corporate hierarchies. Problems cross boundaries so you need solutions that do as well. Implementing shared outcomes across departments ensures your teams are working together to deliver what matters most to clients and doing so in a way that drives revenue for the company.

FAQ

Does the Model work with AI?


Yes. The Model incorporates AI but is not beholden to it. This means you can implement the Model wherever you are on your AI adoption journey and maximize your AI return on investment.

Will the Model work with the unique circumstances of our organization?

Yes.The Model is adaptable. Although many companies face similar issues when attempting to scale, companies are also unique and the Model is designed to be adaptable to your unique circumstances. In fact, the Model has to be adaptable to be successful.

Can I implement only part of the Model and still see benefits?

Yes. The Model is flexible. Each aspect of the Model is designed to yield results independently and as an integrated whole. Although implementing all of the Model will maximize results, you can start anywhere and incorporate more of the Model as you go.

Eric Haugen

Founder and Principal

Eric is a seasoned software leader driving innovation in fast-paced, dynamic environments. He has held executive roles as Vice President of Product, Vice President of Customer Success, and Engineering Director and led teams across SaaS, professional services, and government sectors.


With a rare blend of technical depth, business acumen, and people leadership, Eric brings a holistic, organization-wide perspective bridging the product, revenue, and engineering sides of software. This multidisciplinary background enables him to solve complex challenges by connecting insights others might miss.


He has delivered dramatic improvements in product velocity, reducing time-to-impact from months to every 1–2 weeks and slashed time-to-value from over nine months to just three weeks. Eric excels at turning complex technical problems into scalable, actionable solutions through high-performing teams.


As a founder and principal consultant, Eric returns to his consulting roots to help software startups transitioning to growth stage overcome scaling challenges and achieve their revenue goals.

Let's go!

Reach out to learn more about The Product Velocity & Impact ModelTM and see if it's right for your organization.